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Description
Cleans | Replenishes | Nourishes
A luxurious, lathering shampoo with a clean but hydrating finish.
Virtue® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple.
Formulated with our first-of-its-kind Alpha Keratin 60ku®, this shampoo and conditioner duo behave like high-powered treatment products, depositing pure, human keratin protein directly into the hair. They work hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment.
• All hair types, especially hair that’s damaged or in need of extra care
• Perfect for stressed-out hair that’s been dehydrated from heat styling or chemical treatments.
• Safe for color-treated and chemically treated hair.
OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. - Directions for use
- Ingredients
- Description
- Directions for use
- Ingredients
Cleans | Replenishes | Nourishes
A luxurious, lathering shampoo with a clean but hydrating finish.
Virtue® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple.
Formulated with our first-of-its-kind Alpha Keratin 60ku®, this shampoo and conditioner duo behave like high-powered treatment products, depositing pure, human keratin protein directly into the hair. They work hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment.
• All hair types, especially hair that’s damaged or in need of extra care
• Perfect for stressed-out hair that’s been dehydrated from heat styling or chemical treatments.
• Safe for color-treated and chemically treated hair.
OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.
Work a dab of the product into a lather between the palms. Apply to wet hair and massage into the scalp starting at the nape of the neck, then work into a lather at the ends. Rinse thoroughly. For best results, follow with your favorite Virtue conditioner (Replenishing, Full, Soft). Advice Virtue shampoos are very concentrated care products, so we recommend emulsifying the product beforehand in the palm of the hand with a little water, lathering it up before apply it directly to the hair.
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Acrylates Copolymer, Sodium Methyl Isethionate, Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Cyamopsis Tetragonoloba (Guar) Gum, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, Caprylyl Glycol, Coconut Acid, Sodium Isethionate, Butylene Glycol, Tocopherol, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Sodium Laurate, C11-15 Alketh-7, Lactic Acid, Trideceth-12, C12-16 Alketh-9, Sodium Acetate, Isopropanolamine, Ethylhexylglycerin, Cellulose, Parfum (Fragrance), Phenoxyethanol, Sodium Hydroxide, Citric Acid, Sorbic Acid, Disodium EDTA, Sodium Chloride, Potassium Sorbate, Mica, Benzyl Salicylate, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).
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Maria C.
08/11/2024
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Tricia G.
29/10/2024
Saved my Hair
I use heat in my hair almost everyday. As I got older and let my grey grow out, the texter was changing. I found the Virtue line and it has restored my hair. It's soft, shiny and healthy. I get compliments almost everyday thanks to the Recovery Shampoo and Conditioner.
Originally posted on VIRTUE
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Sandi S.
27/10/2024
Great shampoo
Great shampoo, I highly recommend it. Worth the expensive price.
Originally posted on VIRTUE
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Marina Z.
22/10/2024
I love this range for my hair
I’m in love with recovery range of virtue! I always think that shampoo is base there is not much from shampoo but it’s not about virtue! Even after shampooing I feel my hair like silk! Best of the best
Originally posted on VIRTUE
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angie9461
17/10/2024
Save my extremely damaged hair
I"m not sure what kind of magic this is but it has saved my hair! I got the shampoo and conditioner and after one use I felt a huge difference. I have badly damaged hair from over processing and this feels like it might help my hair grow out. I love this brand and I'm going to continue to use their products.
Recommend this product: Yes
Originally posted on sephora.com
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Kim R.
07/10/2024
Wonderful shampoo
I love this shampoo (and conditioner). One of the best I’ve used! Sadly the conditioner is out of stock so I can order it and get the 25% discount today. Well worth the money!
Originally posted on VIRTUE
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Dhyana W.
03/10/2024
Luxurious Experience
Shampoo has a luxury feel - concentrated and moisturizing - too pricey to continue with it though.
Originally posted on VIRTUE
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Sherry B.
23/09/2024
Great shampoo
Best shampoo I’ve ever used. My hair is so healthy.
Originally posted on VIRTUE
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Linda L.
22/09/2024
This has been my go
This has been my go to shampoo for several years now.
Originally posted on VIRTUE
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Amanda B.
20/09/2024
Love me some Virtue Recovery!
I love the Virtue as a brand, recovery is probably my favorite. Just makes my hair feel strong.
Originally posted on VIRTUE
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Collette M.
17/09/2024
Love this shampoo!! I feel
Love this shampoo!! I feel like my hair is healthier
Originally posted on VIRTUE
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Tina S.
13/09/2024
Must Have!
I have been using this shampoo for years! Love it, keeps my processed blonde hair looking healthy and feeling strong.
Originally posted on VIRTUE
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Kristin A.
08/09/2024
Silky Smooth
This shampoo (and matching conditioner) makes my hair silky smooth. The difference from before is very noticeable- to the touch and eyes.
Originally posted on VIRTUE
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Isabelle S.
07/09/2024
My hair is healthier! I
My hair is healthier! I also use the un-frizz cream and the combo is perfect.
Originally posted on VIRTUE
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Virtue® isn’t quite like other hair care brands. That’s because we’re a biotech company revolutionizing hair health.
Discovered by bioscientists working in regenerative medicine, our Alpha Keratin 60ku® is clinically proven to replenish keratin lost due to daily damage, restoring hair to its healthiest state.
virtue
Recovery Shampoo
Didn't work at all
Didn't work for my hair, it left my hair feeling even more dry
Originally posted on VIRTUE