Confidence in a Cream Supercharged - Anti-Aging Hydrating Moisturizer

4.6 3,742 reviews
Confidence in a Cream Supercharged - Anti-Aging Hydrating Moisturizer
Discover IT® America’s #1 Best-Selling Anti-Aging Face Cream* is now SUPERCHARGED to deliver 2x more ... Learn more

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  • Description

    Discover IT® America’s #1 Best-Selling Anti-Aging Face Cream* is now SUPERCHARGED to deliver 2x more potent active ingredients and hydration than the original formula so you can experience even better visible results for wrinkles, firmness, plumpness and more! Try it and see why one Confidence in a Cream is sold every minute in the U.S.!**

    Here’s an overview of what’s new, better and different about this skin-transforming super moisturizer:

    • Patented Anti-Aging Armour Rejuvenating Concentrate contains higher concentrations of niacinamide, squalane and peptide-lipid complex to reverse 10 signs of aging skin in just 2 weeks!
    • Provides 48HR hydration; skin-loving ceramides and hyaluronic acid help to not only strengthen but repair skin moisture barrier with continued use
    • Tested across a wide range of skin types, tones, ages and skin concerns to truly be one moisturizer that works for everyone
    • The quick-absorbing formula you know and love, now with a silky cream texture
    • Paraben-free formula is now also clean, vegan*** and free of artificial dyes and drying alcohols
    • New packaging uses less plastic to reduce environmental impact

    Key Benefits:
    10 signs of aging skin—solved in just two weeks:

    • Tone
    • Texture
    • Radiance
    • Elasticity
    • Firmness
    • Plumpness
    • Fine Lines
    • Pores
    • Wrinkles
    • Neck Lines

    *Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Cream with Anti-Aging Benefit, Skincare Product Unit Sales, January-December 2022. **Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Skincare Product Layer Unit Sales, January-December 2022. Calculation based on: Total units sold / Total min. in a year (525,600 min.) = how many units sold per minute. ***Vegan formula: no animal-derived ingredients.

    Read more

  • Directions for use

  • Ingredients

  • Description
  • Directions for use
  • Ingredients

Discover IT® America’s #1 Best-Selling Anti-Aging Face Cream* is now SUPERCHARGED to deliver 2x more potent active ingredients and hydration than the original formula so you can experience even better visible results for wrinkles, firmness, plumpness and more! Try it and see why one Confidence in a Cream is sold every minute in the U.S.!**

Here’s an overview of what’s new, better and different about this skin-transforming super moisturizer:

  • Patented Anti-Aging Armour Rejuvenating Concentrate contains higher concentrations of niacinamide, squalane and peptide-lipid complex to reverse 10 signs of aging skin in just 2 weeks!
  • Provides 48HR hydration; skin-loving ceramides and hyaluronic acid help to not only strengthen but repair skin moisture barrier with continued use
  • Tested across a wide range of skin types, tones, ages and skin concerns to truly be one moisturizer that works for everyone
  • The quick-absorbing formula you know and love, now with a silky cream texture
  • Paraben-free formula is now also clean, vegan*** and free of artificial dyes and drying alcohols
  • New packaging uses less plastic to reduce environmental impact

Key Benefits:
10 signs of aging skin—solved in just two weeks:

  • Tone
  • Texture
  • Radiance
  • Elasticity
  • Firmness
  • Plumpness
  • Fine Lines
  • Pores
  • Wrinkles
  • Neck Lines

*Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Cream with Anti-Aging Benefit, Skincare Product Unit Sales, January-December 2022. **Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Skincare Product Layer Unit Sales, January-December 2022. Calculation based on: Total units sold / Total min. in a year (525,600 min.) = how many units sold per minute. ***Vegan formula: no animal-derived ingredients.

  • For best results, apply moisturizer to clean skin in the morning and evening.
  • Using upward sweeping motions, smooth gently onto face, neck, décolleté and anywhere your skin needs moisture and rejuvenation.

Your Confidence Routine:
CLEANSE: Confidence in a Cleanser
HYDRATE: Confidence in a Cream Anti-Aging Hydrating Moisturizer
SMOOTH: Confidence in an Eye Cream
REJUVENATE: Confidence in Your Beauty Sleep Night Cream

AQUA / WATER / EAU, GLYCERIN, NIACINAMIDE, CETEARYL ALCOHOL, SQUALANE, HYDROXYETHYLPIPERAZINE ETHANE SULFONIC ACID, GLYCERYL STEARATE, DIMETHICONE, BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER, MYRISTYL MYRISTATE, ETHYLHEXYL PALMITATE, PHENOXYETHANOL, PEG-100 STEARATE, CAPRYLIC/CAPRIC TRIGLYCERIDE, CAPRYLYL GLYCOL, PENTYLENE GLYCOL, SODIUM POLYACRYLATE, TOCOPHEROL, HYDROLYZED RICE PROTEIN, CITRIC ACID, SODIUM HYALURONATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, CERAMIDE NP, ADENOSINE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, COLLOIDAL OATMEAL, LINALOOL, HYDROXYPALMITOYL SPHINGANINE, BUTYLENE GLYCOL, CARAMEL, LIMONENE, BENZYL BENZOATE, CARBOMER, SODIUM LACTATE, CITRAL, POLYSORBATE 20, PALMITOYL TRIPEPTIDE-1, PALMITOYL TETRAPEPTIDE-7, PARFUM / FRAGRANCE. N285722/2

Reviews

4.6/5
4,389 reviews
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4.6/5
4,389 reviews
Rating star Rating star Rating star Rating star
  • 5 Rating star
  • 4 Rating star
  • 3 Rating star
  • 2 Rating star
  • 1 Rating star

Meg3518

24/01/2025

5/5
Testers' review

Great moisturizer

This cream is really great if you have drier skin. It’s thicker, so be prepared for that. The smell of it is lovely, and the way it hydrated my skin was appreciated. The climate I live in calls for a good moisturizer.

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Recommend this product: Yes

Originally posted on sephora.com

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LizaBow

23/01/2025

1/5
User Review without direct purchase

Off batch?

I just received my 4th jar (the biggest 4 oz size) of this—it’s typically an incredible product, which is why I’m willing to spend so much, and have continued to buy it. When I opened this jar, it had a distinct bad odor—like strong petroleum, not the typical light Nilla-Wafer-like scent. The color was also just a tinge grey. I still had a bit left of my last jar so I was able to compare to make sure I wasn’t imagining it. I tried using it twice to see if I could suck it up, but the smell made me sick. Everything else about it looked legit—so I’m really hoping this was an outlier, not that IT cosmetics changed their formulation b/c it’s worked so well and lasts soooo long!

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arualana

22/01/2025

5/5
Testers' review

A MUST HAVE

I loved this product , I finished it and will say I noticed a difference! Will definitely purchase again .

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Recommend this product: Yes

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michellekuhfta

29/12/2024

5/5
Testers' review

Skin is so hydrated!

A must try! You wont be disappointed. I started using this cream about 2 weeks ago and my skin feels hydrated and never looked better. This cream is super hydrating and quickly absorbs into my skin and leaves it soft and looks younger.

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Recommend this product: Yes

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karliexojordan

29/12/2024

5/5
Testers' review

100!!

This is great! I live in a cold, dry area in the winter and it is super hydrating and protects my skin from the harsh conditions. I tend to be on the more dry side and this is so hydrating, not heavy whatsoever, and wears wonderfully under a full face of makeup! It Cosmetics has forever been a favorite of mine!

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Recommend this product: Yes

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biancabunny

29/12/2024

5/5
Testers' review

A must try!

My go to moisturizer! This will be my third jar of this cream and i absolutely love gone hydrating it is! My face always feels smoother and more supple when I use it.

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Recommend this product: Yes

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loraborayi

26/12/2024

5/5
User Review without direct purchase

Best moisturizer

I use this moisturizer all year around and my go to. Love how moisturizing it is and that is has anti aging properties.

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Recommend this product: Yes

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bxsassy

24/12/2024

5/5
Testers' review

A def must have in your skincare routine

Compared to other products this is very smooth on skin and not heavy. Doesn’t feel greasy nice light and very smooth. After a few days I did notice a slight difference, coworkers asked me “why am I glowing?” lol, all opinions are my own I got this product from BzzAgent to try.

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Recommend this product: Yes

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ksdjhkdhkjdsjdg

23/12/2024

5/5
User Review without direct purchase

Honest Non-Incentivized Review

I was on the hunt for a good winter time moisturizer that will hydrate my combo and acne prone skin without breaking it out. My skin does get dry in winter and I need to be careful with moisturizing so my skin doesn’t break out. I have never tried any moisturizers from IT Cosmetics brand until about a month ago. First I tried the oil-free version and it broke me out after only ONE use. It was terrible. Then I tried this original moisturizer … and WOW. I had little hopes for it because my skin is extremely difficult and reactive and nearly every product will break it out. But for some reason this moisturizer is some kind of a miracle worker on my face. I am so surprised with the results considering all the negative reviews that the company changed the cream formulation and that this new formula is bad. I believe the bad reviews because I used the company’s matte CC cream foundation for 15 years or so, until they changed the formulation some 1.5 years ago. Their matte CC cream is now completely pore-clogging and has a horrific feel and look. They turned a fantastic product into total garbage. However, for some strange reason this particular moisturizer is so amazing on my skin. I have been using it every night for a month now - and so far ZERO breakouts, my skin is wonderfully moisturized but not oily, it looks brighter, the tone is evened out, and my fine lines appear decreased (I’m in my early 40’s). I also got the eye cream from the same product line, which I use at night and which is equally amazing. Whatever they put in these 2 creams, I hope they never change the formulation this time. It is a first winter time moisturizer in a very long time that actually works for me. I am still very angry with IT Cosmetics for ruining their matte CC cream (because I have been looking for a new one for over 6 months now) so if they also ruin this moisturizer, the company will never get one more penny from me again. We’ll see.

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Recommend this product: Yes

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18/12/2024

5/5
User Review without direct purchase

The best moisturizing cream I’ve ever tried. Leaves my skin feeling soft and smooth. Now I am obsessed with this product!

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Recommend this product: Yes

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BellaS02

16/12/2024

1/5
Verified buyer

New Formula- No longer the same!

I repurchased this for the second time but was so disappointed that the formula is no longer the same, i loved the creamy texture and the smell of the old one. It is not longer the same, its now light and has no scent, wondering if it would even give the same results!

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screamqueens

04/12/2024

1/5
Verified buyer

No Longer A Heavy Cream

I’ve been using this facial cream since 2019. I just purchased my latest jar for 2024 Black Friday. The newest formula is again, cheaper than before. I’m well aware of the last formula change when they changed the label design and removed the inner plastic second lid as well. This used to be a thick cream. This was not a moisturizer. There’s a clear difference between a heavy cream and a moisturizer. This new jar is a moisturizer. It is no longer a cream. I am devastated. I’m debating never buying it again.

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fnoor

01/12/2024

5/5
User Review without direct purchase

Super super amazing

It’s very good for all type skin. Light weight with good smell.

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Recommend this product: Yes

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marrialisa

16/11/2024

5/5
Verified buyer

I have been using this cream for the fourth day and I am delighted, it moisturizes the skin very well and has a light pleasant aroma, I hope it will be gentle on my skin in the future

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Recommend this product: Yes

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INNOVATIVE TECHNOLOGY IS IT.

IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas. In the hands of real women, these game-changing products become life-changing. The brand believes you’re an IT Girl the moment you try IT. Discover IT. Love IT. Believe IT.