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Our heritage
Our grandmother Eva, a pioneer in professional esthetics, created an inclusive cosmetics line in 1979. Her legacy included empowering women through esthetics and starting one of the first advanced institutes for professionals in the U.S.
Continuing the family business, Aunt Lori and Lisa expanded the community of professionals as estheticians. We joined after college, developing our passion for skincare.
With their support, we launched Youth to the People, upholding our grandmother's values of innovation, pro-grade results, and community. Our mission is to inspire individuals to reach higher, dream bigger, and make positive changes in their skin.
Superfood + Science - Our formula philosophy
Our formula philosophy is a partnership between the latest innovations in skincare technology combined with nutrient-rich superfood plant extracts. Each formula is stacked with high-performance raw materials at intentional percentages for optimal efficacy and pro-grade results.
We believe in good synthetics and the latest in cosmetic science while always striving to meet and exceed our responsibility and sustainability goals. As we grow, we are commited to changing our formulas as needed to respond to the latest technologies and consumer demands as science evolves.
Our mission
In 2015, we set out to create a different type of skincare company built from the groud up with a conscious approach to every aspect and inspired by the people of today.
Our high-performance formulas are built to support your active lifestyle and embrace your individually wherever you go, and however you it, YTTP is here to help you thrive and feel the confidence to put your best self out into the world.