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Holy grail - absolutely try it

Great for dry hair, I’m so glad I just tried it. It truly is so hydrating! If your hair is already in a very rough place, it will continue to break off. No treatment can actually save hair that needs to be chopped. My bleached hair loves this treatment!! tends to be dry

New formula is a bust

Absolutely no slip. Cannot detangle with it. I don't like this new formula. It made my hair tangled. I had to use a ton of leave-in. Not a repurchase

Gives some moisture to hair

Helps moisture without weighing down your hair takes time to notice a difference

Hydrating

This product is super great. I use it once a week and it makes sure to keep my hair, shiny and hydrated. Feels like I got it done at the salon. 

Skip

Nothing special, save your money or buy a better brand for hair mask

BEST MASK EVERRRR

My hair feels soooo hydrated and soft and shiny after I use this mask!!!!! My favorite mask that I have ever tried. If in doubt, BUY IT. A little also goes a long way. I probably use about a cherry and a half sized dollop of

A new formula I actually like!

I like this new formula better than the old. The old formula was thick, but it was kinda lumpy, curdled or unevenly whipped feeling and it didn’t make my hair feel as good. This new formula feels thicker, but more smoother and creamier too. I notice my hair comes out feeling softer compared to the old formula! Thankfully it smells the same.

So good!

[This review was collected as part of a promotion.] Amika is my absolute go to brand when it comes to hair care! I am a bit ashamed but also proud to say I’m almost finished with this hair mask lol it’s absolutely amazing, I even use it in my daughter’s curly hair. It leaves my hair feeling so soft, manageable and healthy looking! It smells absolutely divine!

So good

[This review was collected as part of a promotion.] I am in love with this deep conditioner. My hair has never been so soft or shiny. I have extensions and it makes them feel like brand new. Truly an all time favorite product in my haircare routine. 100/10

Don't walk... RUN

[This review was collected as part of a promotion.] I have semi-thin oily hair💀 But after using this product ONCE I noticed a difference. I was going to try the pink one, but I tried this one instead, as I thought it would help my hair be less oily. It definitely delivered!! So simple to use,smells AMAZINGLY good, and its actually bigger than I expected, also don't use too much, I used it again last night and it... well made my hair a little oily... So just use a small dollup. One last thing I really don't recommend using this on your roots bc it's kinda hard to scrub out😅(experience). But overall the best hair product I've tried especially for my hair type. Can't wait to try their shampoo and conditioner!!!

amika

[This review was collected as part of a promotion.] the new amika the kure intense bond repair mask is pretty good, I love that my hair feels refreshed and shiny after applying this product. I would recommend this product to anyone who already uses amika

Best Hair Mask for Damaged Hair

[This review was collected as part of a promotion.] Amika The Kure Intense Strength Repair Mask really helps to repair damaged hair. My hair was overprocessed and was severely damaged but since using this, I’ve noticed tremendous results. I don’t have the breakage I had now. I feel safe using a straightening iron and blow dryer again. My hair feels softer and I’m not noticing split ends.