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Alpha Keratin 60ku®
100% bio-identical to the+H29 keratin that makes up your hair
Clinically proven to replenish keratin lost due to daily damage
LEARN ABOUT THE SCIENCE BEHIND VIRTUE®
Our proprietary, multi-patented technology, Alpha Keratin 60ku®, is a 100% bio-identical protein that’s clinically proven to repair damage and strengthen all hair types and textures, restoring it to its healthiest state.
Discover The Flourish® Collection For Thinning Hair
Flourish® helps balance the scalp microbiome while thickening and repairing strands, so hair looks incredible while you’re growing more.
Hair Repair For All
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1
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CLEANSE & HYDRATE WITH SMOOTH SHAMPOO & CONDITIONER
Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Smooth Conditioner, rinse thoroughly.
2
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FOLLOW WITH DAMAGE REVERSE™ SERUM
Apply 2–3 pumps of this leave-in treatment daily, from roots to ends, on damp or dry hair before styling.
3
/4
LOCK OUT HUMIDITY WITH FRIZZ BLOCK™ SMOOTHING SPRAY
Towel dry hair, divide into sections, spray product evenly and then blow-dry. Heat is required to activate benefits.
4
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FINISH WITH HEALING OIL
Shake well before each use to mix key ingredients and activate the formula, then shake a few drops into hands and work throughout damp or dry hair. Style as desired.