Confidence in a Cream Supercharged - Anti-Aging Hydrating Moisturizer

4.6 4,380 reviews
Confidence in a Cream Supercharged - Anti-Aging Hydrating Moisturizer
Discover IT® America’s #1 Best-Selling Anti-Aging Face Cream* is now SUPERCHARGED to deliver 2x more ... Learn more

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  • Description

    Discover IT® America’s #1 Best-Selling Anti-Aging Face Cream* is now SUPERCHARGED to deliver 2x more potent active ingredients and hydration than the original formula so you can experience even better visible results for wrinkles, firmness, plumpness and more! Try it and see why one Confidence in a Cream is sold every minute in the U.S.!**

    Here’s an overview of what’s new, better and different about this skin-transforming super moisturizer:

    • Patented Anti-Aging Armour Rejuvenating Concentrate contains higher concentrations of niacinamide, squalane and peptide-lipid complex to reverse 10 signs of aging skin in just 2 weeks!
    • Provides 48HR hydration; skin-loving ceramides and hyaluronic acid help to not only strengthen but repair skin moisture barrier with continued use
    • Tested across a wide range of skin types, tones, ages and skin concerns to truly be one moisturizer that works for everyone
    • The quick-absorbing formula you know and love, now with a silky cream texture
    • Paraben-free formula is now also clean, vegan*** and free of artificial dyes and drying alcohols
    • New packaging uses less plastic to reduce environmental impact

    Key Benefits:
    10 signs of aging skin—solved in just two weeks:

    • Tone
    • Texture
    • Radiance
    • Elasticity
    • Firmness
    • Plumpness
    • Fine Lines
    • Pores
    • Wrinkles
    • Neck Lines

    *Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Cream with Anti-Aging Benefit, Skincare Product Unit Sales, January-December 2022. **Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Skincare Product Layer Unit Sales, January-December 2022. Calculation based on: Total units sold / Total min. in a year (525,600 min.) = how many units sold per minute. ***Vegan formula: no animal-derived ingredients.

    Read more

  • Directions for use

  • Ingredients

  • Description
  • Directions for use
  • Ingredients

Discover IT® America’s #1 Best-Selling Anti-Aging Face Cream* is now SUPERCHARGED to deliver 2x more potent active ingredients and hydration than the original formula so you can experience even better visible results for wrinkles, firmness, plumpness and more! Try it and see why one Confidence in a Cream is sold every minute in the U.S.!**

Here’s an overview of what’s new, better and different about this skin-transforming super moisturizer:

  • Patented Anti-Aging Armour Rejuvenating Concentrate contains higher concentrations of niacinamide, squalane and peptide-lipid complex to reverse 10 signs of aging skin in just 2 weeks!
  • Provides 48HR hydration; skin-loving ceramides and hyaluronic acid help to not only strengthen but repair skin moisture barrier with continued use
  • Tested across a wide range of skin types, tones, ages and skin concerns to truly be one moisturizer that works for everyone
  • The quick-absorbing formula you know and love, now with a silky cream texture
  • Paraben-free formula is now also clean, vegan*** and free of artificial dyes and drying alcohols
  • New packaging uses less plastic to reduce environmental impact

Key Benefits:
10 signs of aging skin—solved in just two weeks:

  • Tone
  • Texture
  • Radiance
  • Elasticity
  • Firmness
  • Plumpness
  • Fine Lines
  • Pores
  • Wrinkles
  • Neck Lines

*Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Cream with Anti-Aging Benefit, Skincare Product Unit Sales, January-December 2022. **Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Skincare Product Layer Unit Sales, January-December 2022. Calculation based on: Total units sold / Total min. in a year (525,600 min.) = how many units sold per minute. ***Vegan formula: no animal-derived ingredients.

  • For best results, apply moisturizer to clean skin in the morning and evening.
  • Using upward sweeping motions, smooth gently onto face, neck, décolleté and anywhere your skin needs moisture and rejuvenation.

Your Confidence Routine:
CLEANSE: Confidence in a Cleanser
HYDRATE: Confidence in a Cream Anti-Aging Hydrating Moisturizer
SMOOTH: Confidence in an Eye Cream
REJUVENATE: Confidence in Your Beauty Sleep Night Cream

AQUA / WATER / EAU, GLYCERIN, NIACINAMIDE, CETEARYL ALCOHOL, SQUALANE, HYDROXYETHYLPIPERAZINE ETHANE SULFONIC ACID, GLYCERYL STEARATE, DIMETHICONE, BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER, MYRISTYL MYRISTATE, ETHYLHEXYL PALMITATE, PHENOXYETHANOL, PEG-100 STEARATE, CAPRYLIC/CAPRIC TRIGLYCERIDE, CAPRYLYL GLYCOL, PENTYLENE GLYCOL, SODIUM POLYACRYLATE, TOCOPHEROL, HYDROLYZED RICE PROTEIN, CITRIC ACID, SODIUM HYALURONATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, CERAMIDE NP, ADENOSINE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, COLLOIDAL OATMEAL, LINALOOL, HYDROXYPALMITOYL SPHINGANINE, BUTYLENE GLYCOL, CARAMEL, LIMONENE, BENZYL BENZOATE, CARBOMER, SODIUM LACTATE, CITRAL, POLYSORBATE 20, PALMITOYL TRIPEPTIDE-1, PALMITOYL TETRAPEPTIDE-7, PARFUM / FRAGRANCE. N285722/2

Reviews

4.6/5
4,380 reviews
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4.6/5
4,380 reviews
Rating star Rating star Rating star Rating star
  • 5 Rating star
  • 4 Rating star
  • 3 Rating star
  • 2 Rating star
  • 1 Rating star

18/12/2024

5/5
User Review without direct purchase

The best moisturizing cream I’ve ever tried. Leaves my skin feeling soft and smooth. Now I am obsessed with this product!

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Recommend this product: Yes

Originally posted on sephora.com

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BellaS02

16/12/2024

1/5
Verified buyer

New Formula- No longer the same!

I repurchased this for the second time but was so disappointed that the formula is no longer the same, i loved the creamy texture and the smell of the old one. It is not longer the same, its now light and has no scent, wondering if it would even give the same results!

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screamqueens

04/12/2024

1/5
Verified buyer

No Longer A Heavy Cream

I’ve been using this facial cream since 2019. I just purchased my latest jar for 2024 Black Friday. The newest formula is again, cheaper than before. I’m well aware of the last formula change when they changed the label design and removed the inner plastic second lid as well. This used to be a thick cream. This was not a moisturizer. There’s a clear difference between a heavy cream and a moisturizer. This new jar is a moisturizer. It is no longer a cream. I am devastated. I’m debating never buying it again.

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fnoor

01/12/2024

5/5
User Review without direct purchase

Super super amazing

It’s very good for all type skin. Light weight with good smell.

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Recommend this product: Yes

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marrialisa

16/11/2024

5/5
Verified buyer

I have been using this cream for the fourth day and I am delighted, it moisturizes the skin very well and has a light pleasant aroma, I hope it will be gentle on my skin in the future

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Recommend this product: Yes

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Karbear93

04/10/2024

5/5
Testers' review

My new favorite As 1

Transforming moisturizing super cream and anti-aging armor rejuvenating and concentrate upon first impression this is a whip butter texture and that comes on thick , and is buildable. A little bit of this, goes a long way. Upon moisturizing my face with It® Confidence in a Cream it is very absorbable! It can feel the hydration seeping into the skin once it hits the skin it absorbs into it without leaving any greasy residue nor does it feel oily. It has a pleasant light scent of mandarin and sandalwood.

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Recommend this product: Yes

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talyy9

04/10/2024

4/5
Testers' review

Smell is nice.

It’s ok. Maybe it’s just me but I feel like it makes my face sticky but the smell is nice.

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Recommend this product: Yes

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adrianacmg

01/10/2024

5/5
User Review without direct purchase

Love

It is a dense but light cream that absorbs quickly into the skin without feeling heavy not greasy, the skin feels softer and hydrated

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Recommend this product: Yes

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jpalmetto2

26/09/2024

4/5
Testers' review

It was a “meh” for me

I received this product complimentary in exchange for my honest review. I have sensitive skin and this cream didn’t irritate my skin at all. I really wanted to use it as a daily moisturizer, but even with combo skin, I find it way too heavy. I can only use it at night. It does horribly under makeup. It was a “meh” for me. Fragrance is non-existent and my skin did feel good in the morning.

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Jess1477

21/09/2024

5/5
Testers' review

A must try! You wont be disappointed. I started using this cream about a month ago and my skin has been transformed and never looked better. This cream is super hydrating quickly absorbs into my skin and leaves it looking more plumped and radiant. I feel like my lines are less visible and skin looks healthier overall. Highly recommend this cream.

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Recommend this product: Yes

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eam3

20/09/2024

5/5
Testers' review

My New Favorite

Obsessed with this new find! 💫 The It Cosmetics Confidence in a Cream is a game-changer. I've been using it daily for the past few weeks to give it a real test. It's lightweight but moisturizing at the same time. It absorbs quickly, leaving my skin feeling plump and refreshed- not slimey and gross. I've tried countless moisturizers, but this one takes the cake. I'll be honest- I used it on my dry elbows too. They need a huge tub of this for the body too! I've already repurchased this product for my mom who kept stealing it from me. It's a must-have and I love the story of the company's founder.

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Recommend this product: Yes

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Tara993

18/09/2024

5/5
Testers' review

Love it!

I started using this moisturizer about a month ago, and it has worked wonders! I love that it’s not scented, and the way it applies is just flawless. I absolutely love this!

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Recommend this product: Yes

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heathB85

17/09/2024

5/5
Testers' review

Love

Absolutely love this cream. Easy to apply. After 3 days my skin was smoother and firmer. Amazing ingredients: Niacinamide 4%: Visibly evens skin tone and reduces fine lines and wrinkles. - Squalane 3%: Hydrates and reinforces skin’s moisture barrier. - Peptide-Lipid Complex 2.5%: Visibly improves tightness, firmness, and hydration while smoothing the look of fine lines. I will continue to use this in my skin care routine.

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Recommend this product: Yes

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michelle772

16/09/2024

5/5
Testers' review

Confidence in a Cream, No Doubt!

Just after using this cream for a few days my face looks a feels more awakened or energized. It looks like I’m doing something different with myself, but I’m really not. Other than smoothing on a cream!!! I kid you not, it works great on my skin and hope it will do wonders for you too! Give it a try! Thank you BzzAgent for allowing me to be a part of this campaign.

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Recommend this product: Yes

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INNOVATIVE TECHNOLOGY IS IT.

IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas. In the hands of real women, these game-changing products become life-changing. The brand believes you’re an IT Girl the moment you try IT. Discover IT. Love IT. Believe IT.