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Product works but...

I've been using this product for one month now, i have thick curly hair and you definitely need a big amount to feel a difference but it does the job.

Use it right!

People seem to be confused on how this product works, it is heat activated! It works best when blow drying and straightening to my knowledge as I have never used it before curling my hair. You apply it on wet/damp hair. It will make your hair crusty and sticky if applied on dry hair or is not treated with heat after application. I think it is intended as a heat protectant and I have used it as so when blow drying my natural curls. It helps with frizz but nothing special if thats what you're looking for. Hope this helps people! I have repurchased this product because it helps with frizz, shine, and sleekness but I would love to find a good dupe that is also cruelty free :)

won't go without anymore.

Both my daughter (extra long, straight and slightly processed hair) and I (extra long wavy greying hair) use this product. Results completely vary based on how you apply it. It really needs to be applied on wet, towel dried hair, and must coat every hair from root to ends and lastly, you need to blow dry it with the appropriate tools. If we don't follow those instructions, we might as well not use it. That said, when applied properly, hair looks very healthy, shines and tangles less. Color Wow is also much better than my other heat protection products.

I buy a new bottle every time the old one runs out

I've been using this hair treatment for years and swear by it. Accidentally got a sample of it years ago, and now I purchase it the moment the bottle is empty. My hair almost looks like I'm out of a movie set after applying the spray to damp hair and blowdrying it. Even when I had to switch to a simpler, cheaper shampoo & conditioner, this treatment helped me make my hair look really good. I use it twice a week or so and highly recommend it. A large 200 ml bottle lasts me a year or perhaps even longer.

Ever since I started applying this to my hair, I've received so many compliments at work! I apply it differently than how the directions say. I apply before using my curling iron, and then spray a little more after, then brush my curls out.

Great for natural hair.

I gave this product as a gift to my hair stylist in December 2022. She's used that bottle up, has gotten the industrial size and the extra strength version. I'd recommend the extra strength if you have really thick hair. This works. We did a style recently wear she silk pressed half of my hair and the other half was in cornrows. The pressed side stayed straight for a week before I washed it. It rained and snowed that week. I put on my rain hat and my hair was fine afterwards. The few drops that got on my hair caused slight frizz, I took a hair roller and touched up that part over night. My hair stayed sleek for days. My hair reverted without issue when I washed it.

WOW

I don't normally leave reviews but this product is a "wow" for me. Completely changed my blow out. It made my hair so smooth, so easy to blow out and left it with a gorgeous sheen. An absolute must.

The best.

An absolute must in my blowout routine. Worth every penny!

not for me... gave more frizz than it eliminates

Not a fan. I'm not a fan of needing to blow dry my hair, and this is heat activated - that's on me for not reading all the info. If the product is amazing I may be more apt to give it a go, however I found that this product left my hair more frizzy than it typically would be not only from air drying, but also from beat styling. Not to mention it made my hair feel like straw as well... I know alot of people love this product but I was unfortunately not one of those people. It's a return for me.

My hair is soooo smooth!!!

Love how smooth and silky my hair is after using this! I blew it dry with a brush and didn’t even flat iron. Happy with results!

Works but...

I really wanted to love this product but unfortunately, it didn't love me. While I definitely think it helps smooth out your hair, it gave me some serious hives around my neck and ears that were incredibly itchy and lasted for almost a week, even after washing my hair from the product multiple times. I tried the product twice just to see if it was a fluke reaction but the same thing happened again. If you have sensitive skin I would just be cautious and probably patch test.

love love love for anti frizz

amazing I live in FL which causes my thin hair to poof like a broom this stuff is the only thing that has worked for me to keep frizz down! you can see the difference in the pictures I took a month apart