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Not good for fine curly hair

Man this made my hair super funky. Really dry frizzy and weighed down. I really don't like this at all. I have bleach blonde fine curly hair, and it currently looks like hay. I don't think it helped the color either.

Can’t go without it!

I have been out of this for about a month. And wow!!! I can see a big difference! My hair doesn’t keep toned, even though I use a blue shampoo as well as a blonde leave-in product! This is better than any other product for toning that I have found!

A must have

The best part? After just a few weeks of use, my hair is noticeably healthier and easier to manage. Tangles are now a thing of the past, and my ends feel much less dry. If you have blonde or chemically treated daaa hair, this mask is an investment worth every penny. I highly recommend it for anyone looking to achieve soft, hydrated, and vibrant hair! Let me know if you’d like to tailor it further or include specific details about the product!

Good stuff buuuut....

Works great buuuut its really watered down.. the formula changed forsure. Soo that's disappointing

I use this mask with the Amika purple conditioner and it’s a chefs kiss 🤌🏻 Smells amazinnggg like all Amika products!

I've purchased multiple times!

My Asian roots make it hard to keep my bleached hair looking nice and cool, very easy to get warm and brassy. This product has helped so much with removing the brass and keeping my hair hydrated. I hope that Amika never discontinues this product as I think it's one of the best purple masks on the market!!

best purple conditioner ever

I first tried this after exenstive research I had just got my hair iced out platinum and went to the spa. in the spa was a clay ball sauna. I accidentally stained my freshly done hair with red clay balls. found Amika. immediately picked some up and was amazed. I had washed my hair probably 4 times trying to get out the red clay. nothing. one shampoo and a this leave in mask for 30 minutes and it was icer than it was before. bless this conditioner.

Formula Change Be Aware

Extremely disappointed by the recent formula change...I've been using this for over years and I noticed that consistency has changed completely the last time I bought in July, that it's now weirdly watery and no longer effective. I thought I got a bad batch so I kept it and hoped the next time would be just fine. NOPE. I just received another weird liquid formula. I'm returning this time for sure, and will no longer buy this. SO SO SAD. This has been the best purple musk. I can't believe how they completely ruind this.

Best purple product I've used

I've been using this for a few months on my silver hair. I tried the travel kit and fell in love with all the products from the collection, but this mask is amazing. The last jar I bought however had a really weird consistency and I probably should've returned it and got a new one but I also needed it asap. It keeps the brass out of my hair and prevents drying out my ends (where my hair is coloured silver).

It’s magic!

Get it!! I bought a sample size to try out on my quest for the perfect hair mask for my dry, damaged hair. I have been using Joico purple shampoo for my bleached blonde because it’s the only one that gets rid of the brass for me but it’s so drying. This hair mask not only did a way better job removing brass, it made my hair soft. Two birds with one stone! Get it!

Beautiful tone and soften!

[This review was collected as part of a promotion.] I got a sample and immediately bought the full size. It makes your hair so soft and brings all brass out in one treatment. Will def be in my rotation for the foreseeable future. Recommend letting it sit for at least 15!

GOAT of purple hair products!

I am a natural blonde and I do go and get my hair toned every 6-8 weeks. I took the chance & bought this product and I must say I'm super impressed! I'm not a fan of the smell as I found it overwhelming but my hair is so much brighter and incredibly soft after just one use. 5/5 reccomend, will purchase again.