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Smooth Shampoo

4.7 110 reviews
Smooth Shampoo
Cleans | Softens | Shines A luxurious lathering shampoo with a soft and smooth finish. Virtue® ... Learn more
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  • Description

    Cleans | Softens | Shines

    A luxurious lathering shampoo with a soft and smooth finish.

    Virtue® Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine.

    Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They re-pave rough cuticles and reduce friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing.

    • All hair types, especially those with frizz-prone, wavy, or curly hair.
    • Safe for color-treated and chemically treated hair.

    OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.

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  • Directions for use
  • Ingredients
  • Description
  • Directions for use
  • Ingredients

Cleans | Softens | Shines

A luxurious lathering shampoo with a soft and smooth finish.

Virtue® Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine.

Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They re-pave rough cuticles and reduce friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing.

• All hair types, especially those with frizz-prone, wavy, or curly hair.
• Safe for color-treated and chemically treated hair.

OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.

Work a dab of the product into a lather between the palms. Apply to wet hair and massage into the scalp starting at the nape of the neck, then lather the ends. Rinse thoroughly. For best results, follow with your favorite Virtue conditioner.

Tip
Virtue shampoos are very concentrated skincare products, so we recommend emulsifying the product first in the palm of your hand with a little water, to lather it before applying it directly in the hair.

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Sodium Methyl Isethionate, Parfum (Fragrance), Alpha Keratin, Asiaticoside, Madecassoside, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Trideceth-12, Lactic Acid, C12-16 Pareth-9, Sodium Isethionate, Acrylates Copolymer, C11-15 Pareth-7, Lauric Acid, Zinc Laurate, Sodium Laurate, Sodium Acetate, Ethylhexylglycerin, Celluose, Isopropanolamine, Phenoxyethanol, Citric Acid, Sodium Hydroxide, Sorbic Acid, Disodium EDTA, Sodium Chloride, Limonene, Linalool.

Reviews
4.7/5
113 reviews
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Terms and conditions of publication

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4.7/5
113 reviews
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Terms and conditions of publication

Judes7

03/12/2024

5/5
Testers' review

I was a little skeptical because the price point for this shampoo is pretty high, but I was so impressed with the quality. This makes my hair silky smooth and not tangled which is so necessary for me!

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Recommend this product: Yes

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AlyssaM26

03/12/2024

5/5
Testers' review

Love!

This is the best shampoo ever! This smells so so good and isn’t like anything I’ve smelled before in haircare. It almost like cranberries and oranges? Very delicious and perfect for right now with the holidays. My hair feels great too! It’s so silky smooth and hydrated. My frizz is way better too! Absolutely love.

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Recommend this product: Yes

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brybrybay

01/12/2024

5/5
Testers' review

Love it

I love this shampoo! I’ve used it a few times and my hair feels so healthy and soft. It smells amazing and leaves my hair feeling so clean. I highly recommend if you have wavy hair, it makes it look so good!

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Recommend this product: Yes

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JonathanV

01/12/2024

5/5
Testers' review

I really like how this shampoo works on my hair. It feels super luxurious and actually makes my hair smoother and easier to manage. The lather is nice and creamy, but it doesn’t feel stripping. My hair looks shinier and stays frizz-free longer, which is such a win. The conditioner is a great partner for this, it adds just the right amount of moisture without weighing my hair down.

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Recommend this product: Yes

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samanfhar

01/12/2024

5/5
Testers' review

Love

Absolutely love this brand. It’s pricey but definitely worth it. It makes your hair so silky smooth. I have dry thin hair and this really helps. The smell is also SOO good. The scent lasts a decent amount of time, too.

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Recommend this product: Yes

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cpat26

26/09/2024

1/5
User Review without direct purchase

hay hair

a stiff tangled mess was the result I got after using this

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laurentttt

19/04/2024

4/5
Testers' review

Good product!

I’m so happy with the effects of this shampoo! It really tamed my frizzy, damaged, bleached hair. I haven’t had a shampoo work that quickly before in my life so I’m super pleased! In combo with with a good conditioner, this product works wonders. This product was sent to me by Virtue but all opinions are my own.

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Recommend this product: Yes

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penelopemargot

07/02/2024

1/5
User Review without direct purchase

Nooo

Wanted to love this but it sent my hair into protein overload, didn’t even get to try the conditioner because I sent it back immediately. Lots of hair fall, brittle hair, straightened waves, a mess

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nasnousa

22/07/2023

3/5
User Review without direct purchase

Virtue Smooth Shampoo for Coarse & Textured Hair

3-stars. Smells terrible. Very thick and rich. Didn't care for it and would not care to purchase again.

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tasiegel22

15/06/2023

5/5
User Review without direct purchase

After using I’ve noticed a reduction in frizz and it smells amazing!

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Recommend this product: Yes

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ayankello

27/02/2023

4/5
User Review without direct purchase

Light & Soft

I really enjoyed this shampoo. It made my hair feel so soft!

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Recommend this product: Yes

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befabian

19/01/2023

5/5
Testers' review

Totally Delivered

Normally my hair is isn’t so frizzy but in the summer, especially if I go on a tropical vacation, my hair gets so crazy frizzy and poufy So that’s why I tried this shampoo in the first place and it totally delivered!! 10 out of 10

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Recommend this product: Yes

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Joellee

23/12/2022

2/5
User Review without direct purchase

Not for thick curly hair

Contrary to what the product claims, this shampoo is not for curly and thick hair, even worse if color treated. This makes your hair so dryyy, goodluck untangling your hair in the shower even with a mask or conditionner in it. I much prefer the Pureology smooth shampoo in the red bottle.

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glambymitz

07/12/2022

5/5
User Review without direct purchase

Love how milky the texture of this shampoo is. Not only does it feel hydrating to the hair but it really works through the hair making it feel healthy! I highly recommend this product for someone with very dry hair!

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Recommend this product: Yes

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Discover The Brand
VIRTUE

Virtue® isn’t quite like other hair care brands. That’s because we’re a biotech company revolutionizing hair health.

Discovered by bioscientists working in regenerative medicine, our Alpha Keratin 60ku® is clinically proven to replenish keratin lost due to daily damage, restoring hair to its healthiest state.

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Smooth Shampoo