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Not great. Weird wand too

Horrible. Smudges and smears big time. I would not recommend. The wand makes no sense.

Weird smell

I want to love Merit mascaras so much because they wash off so easily and make my lashes look amazing, but they always end up smelling weird and making my eyelids irritated.... not sure if anyone else has this problem. This is my third tube that has ended up smelling weird about a week after opening :(

Terrible!

This mascara is so clumpy! I love the other one but this one makes my lashes feel so heavy and stubby. Save your money!

Clean Formula, Clumpy Lashes

I love Ilia mascara and tend to have pretty sensitive eyes that are easily irritated by most eye makeup. The clean formula has literally never given me issue and I'm a loyalist to their mascara; however, the Fullest Volumizing Mascara seems to clump more than the Limitless Lash Lengthening Mascara making application messier and eyelash definition/separation worse. I definitely will not be buying this one again, but if you like clumpy lashes, it might be for you. I'll stick with their limitless mascara going forward.

Wouldn’t buy again

[This review was collected as part of a promotion.] I really like this brand in general but this mascara is definitely more of a miss. It looks really nice but it doesn’t dry, it also has a really strong scent to it which irritates my eyes.

Makes your lashes look good but does. not. dry. It also makes you look like a raccoon at the end of the day and flakes. I’ve tried many mascaras but this one was not the greatest :(

Favourite mascara!

I've been repurchasing this mascara for over a year now and I love it! I've tried so many mascaras and this is the only one that I've found that doesn't have a problem in some way and doesn't clump or smudge. It makes my lashes look so long and I get so many compliments on them now.

Ilia Limitless Lash Mascara delivers natural-looking, defined lashes with buildable volume. Its dual-sided brush separates and lifts lashes, while the formula feels lightweight and stays smudge-free. Great for sensitive eyes!

Could be better

I would love this mascara if it didn’t run under my eyes within an hour… at first I thought it was the summer heat when I first started wearing this in August, but nope- even in cold weather. It does give great volume and pigment, and I love that it’s clean and doesn’t irritate my eyes. Wished it was more waterproof.

Doesn’t hold

I love that it’s a clean product but it would be running by 2 pm

Have used this for years and I love it. Doesn’t clump and easily comes off.

Loved brush and application but smears. I do not wear mascara on my bottom lashes, and after about an hour, my under eyes were black.