اختيار مستحضرات تجميل أكثر مسؤولية
في سيفورا، أخذنا على عاتقنا مهمة تقضي باتّخاذ الإجراءات والتدابير الآن ليكون المستقبل مشرقاً بالنسبة إلى الكوكب ومجتمعنا وإلى عالم مستحضرات التجميل.
لقد عملنا مع علماء وخبراء بيئيين لتحديد معيار داخليّ متطلِّب. هذا المعيار يرشدنا ويجعلنا ننمو ونتطوّر. هدفنا: تقديم مجموعة أكثر شموليّةً من أي وقت مضى من المنتجات والعلامات التجارية المُلهِمة
يجمع معيار "نظيف في سيفورا" بين العلامات التجارية التي لا تحتوي منتجاتها على مكونات معينة، من دون المساومة على الفعالية.
معايير "الوعي البيئي في سيفورا" تسلّط الضوء على العلامات التجارية التي تجعل التزاماتها البيئية إحدى أولوياتها: مكوّنات وتغليف أكثر مسؤولية، وشفافية معزَّزة، إلخ.
في سيفورا، أخذنا على عاتقنا مهمة تقضي باتّخاذ الإجراءات والتدابير الآن ليكون المستقبل مشرقاً بالنسبة إلى الكوكب ومجتمعنا وإلى عالم مستحضرات التجميل.
لقد عملنا مع علماء وخبراء بيئيين لتحديد معيار داخليّ متطلِّب. هذا المعيار يرشدنا ويجعلنا ننمو ونتطوّر. هدفنا: تقديم مجموعة أكثر شموليّةً من أي وقت مضى من المنتجات والعلامات التجارية المُلهِمة
يجمع معيار "نظيف في سيفورا" بين العلامات التجارية التي لا تحتوي منتجاتها على مكونات معينة، من دون المساومة على الفعالية.
معايير "الوعي البيئي في سيفورا" تسلّط الضوء على العلامات التجارية التي تجعل التزاماتها البيئية إحدى أولوياتها: مكوّنات وتغليف أكثر مسؤولية، وشفافية معزَّزة، إلخ.
نظيف في سيفورا
من خلال "نظيف في سيفورا"، نحن ملتزمون بتقديم علامات تجارية لا تحتوي منتجاتها على مكونات معينة، من دون المساومة على الفعالية.
Clean at Sephora - formula banned list
Ingredient: | Requirements: | Ingredient Names (non-exhaustive): |
---|---|---|
Acetaldehyde | Prohibited | |
Acetonitrile | Prohibited | |
Acetone | Prohibited | |
Acrylamide and polyacrylamide | Restricted. Must meet impurity limits as defined by EU regulation in Annex 111/66 as follows: a) Body products without rinsing => Maximum residual acrylamide content 0.1 mg/kg b) Other products => Maximum residual acrylamide content 0.5 mg/kg | |
Acrylates | Prohibited | Ethyl acrylate Ethyl methacrylate Butyl methacrylate Methyl methacrylate Hydroxypropyl methacrylate Tetrahydrofurfuryl methacrylate Trimethylolpropane trimethacrylate |
Acrylates | Restricted. Impurity limit recommendations should be the following: < 250 ppm acrylic acid < 150 ppm methylmethacrylate < 250 ppm in total monomers | |
Aluminum salts | Prohibited. Only soluble salts | Aluminum chloride Aluminum chlorohydrate Aluminum chlorohydrex Aluminum dichlorohydrate Aluminum sesquichlorohydrate Aluminum zirconium octachlorohydrate Aluminum zirconium octachlorohydrex gly Aluminum zirconium pentachlorohydrate Aluminum zirconium pentachlorohydrex gly Aluminum zirconium tetrachlorohydrate Aluminum zirconium tetrachlorohydrex gly Aluminum zirconium trichlorohydrate Aluminum zirconium trichlorohydrex gly tot |
Benzophenones and related compounds | Prohibited | Benzophenone Benzophenone-1 Benzophenone-10 Benzophenone-11 Benzophenone-12 Benzophenone-2 Benzophenone-3 (Oxybenzone) Benzophenone-4 Benzophenone-5 Benzophenone-6 Benzophenone-7 Benzophenone-8 Benzophenone-9 Methyl Benzophenone Stearaminocarbonyl Benzophenone-4 Trimethylbenzophenone VA/Crotonates/Methacryloxybenzophenone-1 Copolymer |
Benzalkonium chloride | Restricted to 0.1% or less of total formula | |
Bisphenol A (BPA) | Prohibited | |
Butoxyethanol | Prohibited | |
Butylated hydroxyanisole (BHA) | Prohibited | |
Coal tar | Prohibited | Coal tar Naphtha Multiple High solvent naphtha Naphtha distillate Tar |
Ethanolamines | Prohibited | Diethanolamine (DEA) Ethanolamine (ETA) Monoethanolamine (MEA) Triethanolamine (TEA) |
Ethylene oxide | Prohibited. Max limit is less than 2 ppm for lip products and less then 7 ppm for all other products | |
Formaldehyde | Prohibited | |
Formaldehyde releasing agents | 2-bromo-2-nitropropane-1,3-diol 5-bromo-5-nitro-1,3-dioxane Benzylhemiformal Diazolidinyl urea Dmdm hydantoin Formaldehyde Imidazolidinyl urea Methenamine Quaternium-15 Sodium hydroxymethylglycinate Methanediol (methylene glycol) Glyoxal | |
Hydroquinone | Prohibited | |
Lead and lead acetate | Prohibited. Max limits in total formula must be less than 0.5 ppm for lip products, 10 ppm for all other products | |
Mercury and mercury compounds (thimerisol) | Prohibited. Max limit in total formula must be less than 1 ppm | |
Methoxyethanol or methyl cellosolve | Prohibited | |
Methylene chloride | Prohibited | |
Methylchloroisothiazolinone and methylisothiazolinone | Prohibited | |
Parabens | Prohibited | |
Phenoxyethanol | Restricted: Must be 1% or less of total formula | |
Phthalates | Prohibited | |
Resorcinol | Prohibited | |
Retinyl palmitate | Prohibited | |
Styrene | Prohibited | |
Sulfates | Prohibited | Sodium Lauryl Sulfate (SLS) Sodium Laureth Sulfate (SLES) |
Talc | Restricted: Only talc with no detection of asbestos according to the raw material specification can be used | |
Toluene | Prohibited | |
Triclosan and triclocarban | Prohibited | |
Synthetic fragrance | Restricted: Synthetic fragrance is restricted and only allowed providing it meets the full Clean at Sephora list requirements and is under 1% of the total formula in skincare, body care, makeup, and hair products | |
1,4 Dioxane | Prohibited. Max limit in final formulas: - 10 ppm or less for rinse-off products (products meant to be rinsed off, wiped off, or removed) - 3 ppm or less for leave-on products (products that are meant to remain on the skin) | |
Octinoxate | Prohibited | Octinoxate Octyl methoxycinnamate Ethylhexyl methoxycinnamate |
PFAS compounds | Prohibited | PFASs or PFCs, “perfluor” or “polyfluor” in the ingredient name e.g. Perfluorooctanoic Acid (PFOA), polytetrafluorothylene (PTFE) |
Nitromusks and polycyclic musks | Prohibited | Musk ketone Hexamethylindanopyran Acetyl Hexamethyl Tetralin Acetyl Hexamethyl Indan |
Cyclic silicones | Prohibited: Cannot be used. Max limit < 0.1% as technically unavoidable impurity only (cannot be intentionally added) | Cyclotetrasiloxane or D4 Cyclopentasiloxane or D5 Cyclohexasiloxane or D6 Cyclomethicone |
EDTA and derivatives | Prohibited | EDTA Ethylenediaminetetraacetic Acid Disodium EDTA Calcium Disodium EDTA Tetrasodium EDTA Trisodium EDTA |
Benzene | Prohibited: Cannot be used. Maximum threshold at 1mg/kg i.e. 0.001% | |
Octocrylene | Prohibited | |
Other heavy metals | Restricted: Impurity limits as follows: Arsenic 47 ppm or mg/kg Cadmium 17 ppm or mg/kg Chromium VI (not total Chromium) 8 ppm or mg/kg | |
Fragrance | Restricted: All fragrances need to meet the requirements of the full Clean at Sephora list. This includes parfum/perfume products, as well as "fragrance" or "parfum" listed as an ingredient on any other products type. All fragrance allergens are required to be listed according to EU regulation. Brands are also required to follow the International Fragrance Research Association (IFRA) standards. Brands are also highly encouraged to disclose all fragrance ingredients down to 100 ppm | |
Nanomaterials | Restricted: Limited usage and requirements for nanomaterials as listed in the Annex of cosmetic European regulation 1223/2009 including: Methylene bis-benzotriazolyl tetramethylbutylphenol : Annex VI/23a : max 10% Titanium Dioxide : Annex VI/27a (UV filter) : max 25% Tris-biphenyl triazine : Annex VI/29 : max 10% Zinc Oxide : Annex VI/30a (UV filter) : max 25% Carbon Black - Annex IV/126 : max 10% | |
Butylated hydroxytoluene (BHT) | Prohibited. Cannot be used. Max limit < 0.1% as an incidental in the final formula only (cannot be intentionally added) | |
Carbon black or black 2 (nanomaterial) | Restricted: See requirements under nanomaterials | |
Mineral oil and derivatives | Prohibited | Mineral Oil Hydrogenated Mineral Oil Petrolatum Paraffin |
Clean at Sephora - chemicals in packaging banned list
Timeline: | Substances: | Requirements: | Ingredient Descriptions (non-exhaustive): | Additional Info: |
---|---|---|---|---|
December 31 2025 | Halogenous compounds | Prohibited or Restricted (dependent on regional legislation) | With a carbon-fluorine or carbon bromine bond are prohibited for any use: aerosol gas and packaging. Non-exhaustive list: Polyfluoroalkyl (PFAS: ex PFOA, PFOS, PTFE, PFBS…) | For other compounds such as Hydrofluorocarbon (HFC), Hydrobromofluorocarbon (HBFC), Chlorofluorocarbon (CFC), Hydrochlorofluorocarbon (HCFC), please refer to regional legislation for restrictions |
December 31 2025 | Bisphenols | Prohibited | Including bisphenol A (BPA) , F, S, B & derivatives, PCB, PBDE No Polycarbonate (releases BPA) | |
December 31 2025 | Silver salts | Prohibited | Silver salts (non-exhaustive list: Silver, Silver chloride, Silver nitrate) | Produces an antibacterial effect (CMR substance) |
December 31 2025 | Mineral oils | Prohibited | MOSH/ MOAH |
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آيل اوف بارادايس
بخاخ بريب إت لتحضير البشرة للتسمير الذاتي
3528.00 د.إالسعر الأصلي: 95.00 د.إ -70%فقط لدى سيفوراخصم
الوعي البيئي في سيفورا
تشارك هذه العلامات التجارية في معيار "الوعي البيئي في سيفورا" بسبب التزاماتها البيئية، لا سيما في ما يتعلّق بالمكونات والتوضيب والتغليف والقطاعات والتزامات الشركات والشفافية.
Planet Aware at Sephora - criteria and principles
Brands are eligible for the Planet Aware at Sephora seal if they meet a certain set of criteria in all 4 pillars.
Must-Have Criteria: are table stakes requirements today. Brands must meet ALL to qualify.
Additional Criteria: are feasible today but are practices demonstrating a higher level of brand engagement. Brands must meet a A CERTAIN NUMBER to qualify.
1. SUSTAINABLE INGREDIENT SOURCING & FORMULA
Brands must meet ALL of the must-have criteria across the below sub-topics.
MUST-HAVE CRITERIA
Sub-topic | Products concerned | Criteria |
---|---|---|
Limit formula life cycle impacts | All | Disclose full list of ingredients and do not include intentionally added microplastics and microbeads (less than 5mm), and ingredients classified as highly impactful to the environment (e.g. cyclic silicones, phthalates, chemical UV filters - please see full list on the banned ingredients list tab). |
Source ingredient sustainably | Products using palm oil | 100% of palm oil and palm kernel oil certified by the Roundtable on Sustainable Palm Oil (RSPO) segregated mandatory |
Source ingredient sustainably | Products using palm oil | At least 30% of derivatives of palm oil and palm kernel oil certified RSPO mass balance mandatory |
Source ingredient sustainably | Products using mica | Trace origins of mica used in formulas and source only through fully vetted suppliers, avoiding child and forced labor |
Source ingredient sustainably | Products using mica | Encourage brands and their suppliers to become members of the Responsible MICA Initiative (if not already members and using mica in formulas) |
Respect of biodiversity and animal welfare | All | Finished products of the brand are not tested on animals in any part of the world by the brand (aligned with EU regulatory requirements). |
Respect of biodiversity and animal welfare | All | Any plant based or animal based ingredients are not sourced from protected species governed by Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES). Additionally the brand respects Nagoya protocol relative to protection of traditional genetic resources. |
Brands must meet at least 2 of the following additional criteria. Brands with over 50% of rinse-off SKUs must meet 2 rinse-off product criteria. All other brands can meet any 2 of the additional criteria (small brands at least 1).
ADDITIONAL CRITERIA
Sub-topic | Products concerned | Criteria |
---|---|---|
Limit formula life-cycle impacts | All | For 40% of ingredient portfolio by mass (excluding water): have conducted an assessment to identify environmental impacts using recognized methodologies (LCA (ISO 14040), PEF) and multiple impact criteria (climate, land, biodiversity, water). |
Limit formula life-cycle impacts | All | 30% of ingredients by mass of the four most common ingredient families used in beauty products (alcohol, silicones, natural oils and their derivatives, minerals) comes from sustainable alternatives already available, including from upcycling and lower-impact bio-tech. |
Limit formula life-cycle impacts | All | Apply at least 6 out of 12 green chemistry principles in formulation (at the brand level will suffice). |
Limit formula life-cycle impacts | Rinse-off products | 80% of total rinse-off products sold (by sales) are designed with biodegradable and non-ecotoxic ingredients. |
Limit formula life-cycle impacts | Rinse-off products | Have developed and selling at Sephora at least one no-rinse-off product as an alternative to products traditionally using rinse-off, that is 30% or more of total brand sales annually |
Limit formula life-cycle impacts | Rinse-off products | Have developed and selling at Sephora at least one waterless formula as an alternative to product using a lot of water |
Source ingredients sustainably | All | Have at least select key ingredients that are of certified sustainable origin. |
Source ingredients sustainably | All | Have conducted a commodity risk assessment to identify most sensitive commodities/supply chains |
Source ingredients sustainably | Products using natural ingredients coming from forests | Have a policy for 100% of natural ingredients to be deforestation-free (e.g. palm, cocoa, soy, viscose) |
Source ingredients sustainably | All | Trace 70% of total mass of ingredients used in all formulations to country of origin |
2. SUSTAINABLE PACKAGING
Brands must meet ALL of the must-have criteria across the below sub-topics
MUST-HAVE CRITERIA
Sub-topic | Products concerned | Criteria |
---|---|---|
Reduce packaging | Products launched before 2024 (or date of joining the program) | Brand-level internal reduction targets across portfolio based on SKUs and/or sales volume. This could include defined actions to reduce packaging (e.g. formula compression, light weighting, packaging material selection, design optimization, etc.) |
Reduce packaging | Products launched before 2024 (or date of joining the program) | 100% of SKUs: No single-use items in salable products, or non-salable marketing and PR outreach (excluding samples) |
Reduce packaging | Products launched starting 2024 (or date of joining the program) | 90% of individual product SKUs: Eliminate all unnecessary material, optimizing weight and volume. If secondary packaging is used, its size must be minimized according to the criteria ratio. |
Reduce packaging | Products launched starting 2024 (or date of joining the program) | Integrate sustainability best practices for gift kits and sets from the Sephora Sustainability Kit Guide. |
Drive circular models | Products launched before 2024 | 50% of product packaging is recyclable, refillable and/or compostable (25% for makeup brands) |
Drive circular models | Products launched before 2024 | 100% of skus: set an ambition to achieve 100% circularity (recyclable, refillable or compostable product packaging) |
Drive circular models | Products launched starting 2024 | 75% of product packaging designed for circularity i.e. recyclability, refillability/reusable and/or compostability (50% for makeup brands) |
Drive circular models | Products launched starting 2024 | Plastic parts of packaging use at least 30% of PCR content or other sustainably sourced and recyclable biomaterial (2nd/3rd generation) |
Drive circular models | Products launched starting 2024 | 100% of paperboard is either made of recycled cardboard or 3rd party verified for sustainably managed forests (FSC-certified or PEFC) |
Use more sustainable packaging materials: Eliminate impactful and particularly toxic materials | All | 100% of inks used are vegetable, water or UV based (non-petroleum derived and no VOCs) and long term are committed to EUPia ink requirements |
Use more sustainable packaging materials: Eliminate impactful and particularly toxic materials | All | Ban materials that are toxic to eco-systems in packaging design |
Brands must meet at least 4 of the following additional criteria for all products, covering at least 2 different sub-topics below (excl. sampling and promotional sets/sizes unless specified)
Sub-topic | Products concerned | Criteria |
---|---|---|
Reduce packaging | All | 100% of SKU: No secondary packaging |
Drive circular models | All products launched before 2024 | 75% of product packaging designed for circularity i.e. recyclability, refillability and/or compostability (50% for makeup brands) |
Drive circular models | All products launched starting 2024 | 100% of product packaging designed for circularity i.e. recyclability, refillability and/or compostability (75% for makeup brands) |
Drive circular models | All | Have established policy or roadmap to eliminate by 2030 non-curbside recyclable materials in packaging design |
Use more sustainable materials: Further maximize recycled content across packaging materials | All | Overall all primary (and secondary if used) packaging uses at least 30% of Post-Consumer Recycled (PCR) or upcycled material |
Use more sustainable materials: Further maximize recycled content across packaging materials | All | Aluminum packaging is made at least 50% of Post-Consumer Recycled (PCR) |
Use more sustainable materials: Further maximize recycled content across packaging materials | All | Plastic packaging is made at least 50% of Post-Consumer Recycled (PCR) or other sustainably sourced biomaterial (2nd/3rd generation) |
Use more sustainable materials: Further maximize recycled content across packaging materials | All | Glass packaging is made at least 20% recycled (PCR) |
Use more sustainable packaging materials: Eliminate plastic | All | Fully plastic-free packaging, if replaced by more a proven lower-impact alternatives (for example, aluminum or glass produced with low carbon energy, paperboard) |
Other packaging types: Reduce unnecessary material and packaging mass, use sustainable materials, drive innovation | Samples | Integrate sustainability best practices in sampling strategy |
3. CORPORATE COMMITMENTS & PRACTICES
Brands must meet ALL of the must-have criteria across the below sub-topics
MUST-HAVE CRITERIA
Sub-topic | Products/brands concerned | Criteria |
---|---|---|
Measure and Reduce Carbon Footprint Assess and reduce corporate environmental impacts/drive positive impact - measure, set targets, and disclose progress | All | Have calculated Scope 1 and 2 emissions |
Measure and Reduce Carbon Footprint Assess and reduce corporate environmental impacts/drive positive impact - measure, set targets, and disclose progress | Large independent brands and all brands within large multi-brand parent companies | Have calculated Scope 3 emissions |
Measure and Reduce Carbon Footprint Assess and reduce corporate environmental impacts/drive positive impact - measure, set targets, and disclose progress | Large independent brands and all brands within large multi-brand parent companies | Set carbon reduction targets for at least Scopes 1 and 2 (with a planned date for Scope 3), verified by a third party. |
Brands must meet at least 4 of the following additional criteria, of which at least 2 from the 2 "Assess and reduce environmental impact" sub-topics below
Sub-topic | Products/brands concerned | Criteria |
---|---|---|
Measure and set targets: Assess and reduce corporate environmental impacts/drive positive impact - measure, set targets, and disclose progress | All | Have set near-term SBTi targets for Scopes 1-3 |
Measure and set targets: Assess and reduce corporate environmental impacts/drive positive impact - measure, set targets, and disclose progress | Large brands | Disclose through the Carbon Disclosure Project (CDP) and receive at least an A- rating |
Measure and set targets: Assess and reduce corporate environmental impacts/drive positive impact - measure, set targets, and disclose progress | All | Have a No Deforestation commitment/policy |
Measure and set targets: Assess and reduce corporate environmental impacts/drive positive impact - measure, set targets, and disclose progress | All | Have conducted a risk assessment of brand's impacts on nature/biodiversity (including climate change but also land, water, ecosystems) to identify hotspots to tackle |
Measure and set targets: Assess and reduce corporate environmental impacts/drive positive impact - measure, set targets, and disclose progress | All | Have a strategy/action plan to reduce impacts and/or generate positive impacts beyond carbon (water use and pollution, land use and change, etc.) |
Implement for positive impact: Assess and reduce corporate environmental impacts/drive positive impact - implement actions and seek out certifications | All | Have a 3rd party certification related to carbon footprint and reduction (e.g. carbon neutral operations, carbon neutral shipping) |
Implement for positive impact: Assess and reduce corporate environmental impacts/drive positive impact - implement actions and seek out certifications | All | Have put in place actions to drive measurable improvements in energy efficiency of operations |
Implement for positive impact: Assess and reduce corporate environmental impacts/drive positive impact - implement actions and seek out certifications | All | Have corporate office(s) and owned and leased operations powered by 100% renewable energy |
Implement for positive impact: Assess and reduce corporate environmental impacts/drive positive impact - implement actions and seek out certifications | All | Participate in collaborative initiative driving significant impact around decarbonization (e.g. RE100) |
Implement for positive impact: Assess and reduce corporate environmental impacts/drive positive impact - implement actions and seek out certifications | Small brands | Manufacture 50%+ of SKUs locally |
Implement for positive impact: Assess and reduce corporate environmental impacts/drive positive impact - implement actions and seek out certifications | All | Take action to protect biodiversity and/or restore and regenerate land used in the value chain at scale |
Implement for positive impact: Assess and reduce corporate environmental impacts/drive positive impact - implement actions and seek out certifications | All | Have put in place actions to reduce water consumption |
Implement for positive impact: Assess and reduce corporate environmental impacts/drive positive impact - implement actions and seek out certifications | All | Have a holistic environmental certification at corporate level or for all products in portfolio |
Implement for positive impact: Assess and reduce corporate environmental impacts/drive positive impact - implement actions and seek out certifications | All | Ecodesign: Integrate environmental impact criteria in the product design process and ensure that all new products are ecodesigned (specific definition of ecodesign/improvement to be provided by brand) |
Have sustainable practices and ways of working | All | Sourcing: Have a supplier standard or code of conduct including environmental and social/ethical impacts |
Have sustainable practices and ways of working | All | Sourcing: Map the supply chain to identify all Tier 1 suppliers |
Have sustainable practices and ways of working | All | Sourcing: Evaluate Tier 1 suppliers' sustainability performance with external party (e.g. EcoVadis) |
Have sustainable practices and ways of working | All | Sourcing: Conduct physical supplier audits using e.g. SA8000 standard or the SEDEX (SMETA) |
Have sustainable practices and ways of working | All | Rethink packaging for logistics/e-commerce (e.g. reusable/ deposit shipping boxes) |
Have sustainable practices and ways of working | All | Join coalition aiming to identify packaging impact reduction, such as SPICE, Ellen MacArthur Foundation |
Financially support best practices for environmental protection and impact solutions | All | Commit funds annually to invest in solutions to environmental best practices in supply chain and/or restore ecosystems through environmental giving Commit to giving at least 1% of brand profit per year to a credible long-term environmental giving program that is multi-year and ongoing (if brand is under 25M in annual revenue for Sephora sales, they must give a minimum of 25K per year). Donation amounts are based on profit for the prior year donated by end of the following year |
4. CONSUMER INFORMATION & ENVIRONMENTAL LABELING
Brands must meet ALL of the must-have criteria across the below sub-topics
MUST-HAVE CRITERIA
Sub-topic | Products concerned | Criteria |
---|---|---|
Provide environmental information to consumers | All | Provide sustainability-related information to consumers on packaging (e.g. through QR code if needed) and online, including at least 2 of the following (brand should be working towards all): 1. carbon emissions 2. information about traceability of ingredients 3. product environmental scoring (proprietary to the brand, based on criteria of the brand's choice) 4. type of materials used in primary and secondary packaging 5. production location 6. % of sustainable material content (recycled, biobased in ingredients and packaging) 7. environmental/social certifications 8. recycling instructions |
Educate consumers about sustainable behaviors | All | 100% of SKUs: Provide clear instructions on recyclability on packaging (or at minimum online) i.e. how to properly dispose of packaging/product |
Brands must meet at least 1 of the following additional criteria from any of the sub-topics below
ADDITIONAL CRITERIA
Sub-topic | Products concerned | Criteria |
---|---|---|
Partner with or inform about external tools or resources | All | Partner with external tools or resources providing cross-brand environmental information about products, or guide consumers to relevant resources (in online materials, social media, on packaging etc.) |
Provide environmental information to consumers | Top SKUs | Provide sustainability-related information to consumers on packaging (e.g. through QR code if needed), including : carbon emissions, information about traceability of ingredients, product environmental scoring (proprietary to the brand, based on criteria of the brand's choice), type of materials used in primary and secondary packaging, production location, % of sustainable material content (recycled, biobased in ingredients and packaging, environmental/social certifications, INCI list of ingredients |
Provide environmental information to consumers | All | Participate in sector-wide initiatives to provide standardized, comparable product environmental impact information (e.g. EcoBeautyScore) |
Educate consumers about sustainable behaviors | All | Raise awareness around use phase and end of life impacts and consumers’ roles in reducing them |